Gaining new customers
Attracting new customers is a hard task. It is however a great way to increase your income. This is a major challenge when we know all the competitors of hairdressing’s industry. So if you play your best cards, you should take the advantage.
At first, walk around the neighbourhood and leave your business card in the surrounding shops. Shop owner are often supportive to each other and are happy to talk about neighbourhood activities.
By targeting the hotels, guesthouse and spa you could reach new customers. Even thought they are just passing, it is always good to take this part of the market.
Internet is a must. The research of hairdressing is done most of the time on the web. Your future customers should easily find you and know your services (specialties, opening hour, contact ...). It is therefore important to register in the listing specific for hairdresser.
If you're willing to invest some money, create your website. This is a great way to promote your business and to get new customers.
Advertising and promotions are the best formulas to attract the crowd. First, decide what you want to promote and choose the way of communication more suitable for your budget and audience (internet, social networks, magazine, newspaper, radio, etc.)
Sponsorship can be very interesting. The concept is simple and attractive; offer a discount to the one who sends you a new client.
Make your customers aware; they will be your best allies!