Special PRO | Business

How to improve company image and reputation?

Friday, May 21, 2021 | Fanny Ceresa
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How to build a good reputation in business

Thousands of hairdressers practice their profession tirelessly. Some are serious but others less. The true question is:  how can we stand out from the competition?

A "good" reputation is essential for a hairdresser. In the digital age, word of mouth is spreading at an unprecedented speed. It’s impossible to ignore the power of websites and social networks. Right now, the notoriety of a hairstylist is played out online.

While being connected, you will find many customers who desire to have their hair done! To convince them to come to you, follow these simple recommendations!

 

1. Be visible

The first and fundamental step is to be found! You can have a beautiful window that attract people to walk into your shop, but if you are in a dead end with no signage, no one will find you.

It's the same thing on the web, no matter what great things you do, if you can't be found on the first click, your chances of being known are jeopardized.

In terms of research, GOOGLE remains unbeatable. This is THE platform where you absolutely have to be the first.

MagentaL is highly referenced on Google, by registering your hairdressing in the directory, you enjoy a pole position effortlessly and free of charge.

All you have to do is to fill out the form of your business. This page will be like a real website.

Make yourself visible now: register your hair salon for free in our directory from your account by clicking on "my hairdressing" button

 

2. Claim who you are

You must absolutely describe your business, it is with transparency that customers understand your identity and approve it.

Within minutes, one must understand who you are, what your specialty, your style, your concept and even your artistic side.

Through your page on MagentaL, you can provide all these essential elements to get yourself know. Describe everything you can: atmosphere, specialty, product, schedule, price ... and add a beautiful photo of your shop.

The more detailed the information, the more serious you look.

 

3. Get reviews

Your customers are your best allies. Thanks to their opinions, they leave their experience to your future clients. Customer satisfaction is marketing gold! As their hairstylist, you should encourage them to leave their feedback.

Let them know of your page on MagentaL and ask them to leave a review about your hairdressing.

You can also reward them, by offering a scalp massage or treatment during their next appointment.

While your salon has good rating and many review, you’ll enjoy the best visibility!

 

4. Show your talents

What could be better than photos to demonstrate your talents?

By sharing your creations, you prove your expertise and attract all the attention of customers!

You can simply posting your photos of your hairstyles on MagentaL

 

and all your creations will be added directly to your business page. Moreover, your hairstyles can be visible in the gallery. Users will discover your talents, your profile and also they will be redirected to your hair salon!

 

A double vitrine for your photos that will bring you notoriety and good reputation!

 

5. Introduce your team

Your employees are a fundamental part of your business. They are the ones who welcome and serve your customers. They must therefore be in the spotlight!

Introduce each of your teammates by adding them to your hairdressing page.

All you have to do is to click on the button "invite a collaborator by e-mail". Thus, your employee will only have to accept your invitation and complete their profile. The photos that one publish would be visible on your hair salon page and increase your chances of being known.

 

 

6. Make online appointments possible

Booking online is definitely in tune with the times. A growing number of customers book their visit to the hairdresser via the internet. It's simple, fast and effective ! And above all, available at any time of the day (or night), even during your days off.

 

Many hairdressers have understood this emerging request. They go digital to satisfy their customers and they discover many advantages.

They save time, are no longer disturbed during their work, can remind their customers to avoid no-shows ...

 

On your business page, MagentaL offers you to use online booking at any time by clicking on the link "activate online booking".

This highly requested service will allow you to gain new customers and keep the old ones.

Thanks to our internal messaging system, you can communicate freely with your customers.

Moreover, those “Internet” customers will very easily leave their feedback on your page, which will increase your popularity!

 

7. Multiply your presence!

Social networks are very popular platforms that can give you notoriety.

If you want to be present on the most popular one, Facebook and Instagram are definitely the one to use. You will find probably your (future) clients on one of these networks.

For more opportunity to reach  them, just feed your Facebook page and post on Instagram with the famous #

 

Last, but not the least, the more you multiply your links, the better is your SEO (position on search engine) and the easier you are found.

While you exchange your links, you increase your visibility. On all your networks (Facebook, Instagram, WhatsApp, Snapchat, Twitter, etc.) insert the link of your MagentaL business page.

Same thing if you have a website, put the link to your MagentaL page and vice versa. On your hair salon page, MagentaL allows you to insert the link to your website.

 

Multiply your links increases considerably your positioning on the web!

 

8. Give your help on the Forum

More and more customers do not dare to ask advice to their hairdresser. They rather prefer taking advice from users on forums. They are requests for information of all kinds and hair problem to solve. You will always find something to answer on the MagentaL forum.

By offering your valuable advice, users will be grateful to you. This is a great way for them to discover you, check your profile and find your business!

 

How to build a good reputation in business

Thousands of hairdressers practice their profession tirelessly. Some are serious but others less. The true question is:  how can we stand out from the competition?

A "good" reputation is essential for a hairdresser. In the digital age, word of mouth is spreading at an unprecedented speed. It’s impossible to ignore the power of websites and social networks. Right now, the notoriety of a hairstylist is played out online.

While being connected, you will find many customers who desire to have their hair done! To convince them to come to you, follow these simple recommendations!

 

1. Be visible

The first and fundamental step is to be found! You can have a beautiful window that attract people to walk into your shop, but if you are in a dead end with no signage, no one will find you.

It's the same thing on the web, no matter what great things you do, if you can't be found on the first click, your chances of being known are jeopardized.

In terms of research, GOOGLE remains unbeatable. This is THE platform where you absolutely have to be the first.

MagentaL is highly referenced on Google, by registering your hairdressing in the directory, you enjoy a pole position effortlessly and free of charge.

All you have to do is to fill out the form of your business. This page will be like a real website.

Make yourself visible now: register your hair salon for free in our directory from your account by clicking on "my hairdressing" button

 

2. Claim who you are

You must absolutely describe your business, it is with transparency that customers understand your identity and approve it.

Within minutes, one must understand who you are, what your specialty, your style, your concept and even your artistic side.

Through your page on MagentaL, you can provide all these essential elements to get yourself know. Describe everything you can: atmosphere, specialty, product, schedule, price ... and add a beautiful photo of your shop.

The more detailed the information, the more serious you look.

 

3. Get reviews

Your customers are your best allies. Thanks to their opinions, they leave their experience to your future clients. Customer satisfaction is marketing gold! As their hairstylist, you should encourage them to leave their feedback.

Let them know of your page on MagentaL and ask them to leave a review about your hairdressing.

You can also reward them, by offering a scalp massage or treatment during their next appointment.

While your salon has good rating and many review, you’ll enjoy the best visibility!

 

4. Show your talents

What could be better than photos to demonstrate your talents?

By sharing your creations, you prove your expertise and attract all the attention of customers!

You can simply posting your photos of your hairstyles on MagentaL

 

and all your creations will be added directly to your business page. Moreover, your hairstyles can be visible in the gallery. Users will discover your talents, your profile and also they will be redirected to your hair salon!

 

A double vitrine for your photos that will bring you notoriety and good reputation!

 

5. Introduce your team

Your employees are a fundamental part of your business. They are the ones who welcome and serve your customers. They must therefore be in the spotlight!

Introduce each of your teammates by adding them to your hairdressing page.

All you have to do is to click on the button "invite a collaborator by e-mail". Thus, your employee will only have to accept your invitation and complete their profile. The photos that one publish would be visible on your hair salon page and increase your chances of being known.

 

 

6. Make online appointments possible

Booking online is definitely in tune with the times. A growing number of customers book their visit to the hairdresser via the internet. It's simple, fast and effective ! And above all, available at any time of the day (or night), even during your days off.

 

Many hairdressers have understood this emerging request. They go digital to satisfy their customers and they discover many advantages.

They save time, are no longer disturbed during their work, can remind their customers to avoid no-shows ...

 

On your business page, MagentaL offers you to use online booking at any time by clicking on the link "activate online booking".

This highly requested service will allow you to gain new customers and keep the old ones.

Thanks to our internal messaging system, you can communicate freely with your customers.

Moreover, those “Internet” customers will very easily leave their feedback on your page, which will increase your popularity!

 

7. Multiply your presence!

Social networks are very popular platforms that can give you notoriety.

If you want to be present on the most popular one, Facebook and Instagram are definitely the one to use. You will find probably your (future) clients on one of these networks.

For more opportunity to reach  them, just feed your Facebook page and post on Instagram with the famous #

 

Last, but not the least, the more you multiply your links, the better is your SEO (position on search engine) and the easier you are found.

While you exchange your links, you increase your visibility. On all your networks (Facebook, Instagram, WhatsApp, Snapchat, Twitter, etc.) insert the link of your MagentaL business page.

Same thing if you have a website, put the link to your MagentaL page and vice versa. On your hair salon page, MagentaL allows you to insert the link to your website.

 

Multiply your links increases considerably your positioning on the web!

 

8. Give your help on the Forum

More and more customers do not dare to ask advice to their hairdresser. They rather prefer taking advice from users on forums. They are requests for information of all kinds and hair problem to solve. You will always find something to answer on the MagentaL forum.

By offering your valuable advice, users will be grateful to you. This is a great way for them to discover you, check your profile and find your business!

 

Credit: / https://www.magental.com/
How to improve company image and reputation?
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